The Richter Scale^®

As an active (some might say hyper-active) consumer of digital media I find DRM (Digital Rights Management) to be annoying at the very least, and downright malodorous at worst. DRM is what prevents you from playing downloaded music from _________ (insert one of: iTunes, Napster (new one), Yahoo Music, Real/Rhapsody, etc.) on any device or platform you want, any time you want, for example.

And DRM is not limited to only music - it applies to eBooks (like those for my Sony Reader or the occasional standards documents I need to purchase from IHS/ANSI); videos (iTunes TV shows, for example), and movies (e.g. Xbox Live movie downloads which can only be stored for a few days, and played only a few times; Microsoft’s Vista operating system will require LCD (or other) displays to have HDCP - High Definition Copy Protection - in order to play back HD video content from Blu-ray and HD-DVD; Apple’s new iTV with iTunes; and the reason I cannot watch TV shows at ABC’s web site while back home on Bonaire because I am outside the U.S.).

The truly scary thing about DRMed content, at least to me, is that the company I bought it through could decide at some point that my right to view or listen to the content should be terminated, and there’s not much I could do about it (other than keep computers in Internet isolation, perhaps). Or that some technological mishap prevents me from playing purchased media forever.

And then there are changing standards and allegiances, as witnessed by Microsoft’s desertion of all of its Plays For Sure partners when the company decided to release the Zune player.

The big media publishers are driven by fear - fear of loss of control, fear of lost revenue, fear of alienating their artists - and that fear has more or less paralyzed them. Their knee jerk response has been to vastly restrict how digital content can be purchased and used, combined with an effort to scare those who don’t respect (or are ignorant of) intellectual property rights into submission. The result is an alienation of their customers. Like me.

With the rare exception of a TV show I may order and download from iTunes for my video iPod, knowing I will only view it once, my form of protest to DRM has taken the form of either viewing/listening to the material for free or simply purchasing physical media that I can play anywhere, anytime, and rip to my computer hard disk if I so wish. And apparently I’m not the only one doing this as is evident from the growing indications that the music industry is looking at options for selling non-DRMed MP3 music files to boost their electronic sales and also reduce their dependence on the monster they created - Apple’s iTunes.

A December 7, 2006 article in USA Today offered one of the first hints of this as Yahoo Music became one place where an MP3 (which is by definition not DRMed) file for a Norah Jones song as well as one from Relient K became available for sale.

Then, a couple of days ago, Billboard magazine (as republished by Yahoo News) released further hints that DRM is being reconsidered by at least some music publishers, especially under pressure from some large on-line sites, such as Amazon.com and MySpace.

I, for one, would be right there with my money in hand to buy non-DRMed MP3 music files at a reasonable price - like $0.50 each - and I suspect that folks who now knowingly steal music for their collections but have the means to pay for their music would do so to to be legal and support the artists they like.

Lower priced, unrestricted music files, combined with a marketing campaign to make the artists seem a bit more human and approachable would do wonders for the music industry, and perhaps create a revival for digital music at large.