Registration was a mad house. Fortunately both my senior editors at TechWatch were with me. (And thanks
to Heidi too!)
Here in the Shrine Auditorium there’s an excited buzz in the air.
The briefing starts at 7:30pm and will go on for an hour. That will
apparently be followed by a party/reception - The Killers (who played
two sets during the Xbox 360 infomercial on MTV last week) are slated to
perform at 9:30pm, and The Chemical Brothers at 10:30pm. At 1:00am
there’s either a Doors revival band playing or The Doors Close to not
allow anyone in, and the last bus leaves at 2:00am. I plan on being on a
much earlier bus…
The big difference between the Sony approach and the Microsoft one is
that the latter is making their briefing an entertainment event, and
Sony made their briefing a entertaining briefing.
More later.